Search Engine Optimization (SEO) Process

I. Website Analysis

Our search engine optimization experts will examine the current structure of your website. After a deep analysis, we will make a detailed list of corrections and actions that need to be implemented into the website’s infrastructure to obtain a high search engine ranking. Some parts of our analysis include title tags, keyword density, H1 tags, meta tags, comment tags and more.

II. Keyword Research / Generation

Our team will research your market and pinpoint the most relative search terms for your products or service. After extensive research of competitors and a comprehensive analysis you will be provided with a list of detailed web statistics that include search terms, along with potential searches and traffice that can be sent to your website. We believe that research and development of keywords is the most important part of search engine optimization and your websites search engine success.

III. Content Development

Effective optimization of a website is centered around the content of the site itself. The copy writing of this content is crucial in determining the degree of success within an optimization campaign. 123 Technology will analyze the existing content of your website (if any) and make recommendations for enhancement in order to meet the current criteria of the search engines.

IV. Link Popularity

Link popularity is essential to the search engine ranking process. Our expert staff will find relevant link partners and then initiaaste a link exchange process. Link popularity is a key factor in boosting your web site's search engine ranking. Having your web site listed all over the Internet is another large benefit of finding and exchanging relevant links to boost popularity which in turn creates targeted visitors to your websit

V. Search Engine / Directory Submission

Client’s websites will be submitted to all the major search engines and directories on the internet. Some of the major directories and search engines that are included are Google, Yahoo, Dmoz, Alltheweb, MSN and more. Our expert team has compiled a list of over 400 key search engines and major directories.

VI. Ongoing Website Optimization

Monthly, your website URL will be resubmitted so any modifications that were made will be recognized by the search engines, and your web site's position can then be adjusted accordingly. It is necessary to submit client’s websites monthly to have a competing edge in the search engine optimization and website ranking market.

VII. Monthly Ranking Reports
On a monthly basis our search engine optimization staff will provide you with a detailed ranking report, as well as a real-time tracking solution. All of our SEO efforts are closely tracked and then compiled into a comprehensive report that is given to each client. Monthly ranking reports include successful submissions to our list of search engines. Clients will also receive a keyword search engine ranking analysis for each keyword and the overall success of our search engine optimization efforts.

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